Valayer
Monetization Copilot-as-a-Service
Demand validation and pricing strategy at the speed you ship code. Transform months of pricing guesswork into days of data-driven decisions.
The Problem: Stagnant Pricing & Inability to Validate Fast and Cheap
70% of SaaS underprice because they can't validate pricing before building. Consultants are too expensive and too slow, often taking 3 months or more to deliver actionable recommendations.
Why Pricing Is Everything
The mathematics of pricing are undeniable. A mere 1% improvement in pricing drives a 10-12% improvement in operating profit.
Price increases flow entirely to profit; volume increases don't.
When you increase price, variable costs do not increase proportionally
With 100K+ products built weekly, building is cheap. Knowing which one wins is expensive. That's where Valayer operates : capturing the validation budget that used to go to execution
Valayer: AI-Native Pricing Strategy
Valayer is the first agentic monetization platform that replaces months of consulting with days of autonomous analysis. Our AI-powered system delivers validated pricing recommendations at 10x faster speed and 1/10th the cost of traditional approaches.
By combining advanced machine learning, competitive intelligence, and behavioral economics, Valayer transforms pricing from an annual guessing game into a continuous strategic advantage.
The Valayer Workflow
Our four-step process transforms complex pricing strategy into a simple, repeatable workflow that delivers results in days, not months.
1. Input
Submit your pricing URL and key competitors. Our system begins immediate analysis of your market position and competitive landscape. You can just submit a concept or idea to test if it makes sense.
2. Agents Run
Intelligent agents benchmark competitors, map value propositions, and simulate multiple pricing scenarios using real market data.
3. Output
Receive detailed pricing prototypes with forecasted revenue uplift, retention impact, and margin analysis; all validated against market reality.
4. Rollout
Get a complete GTM implementation plan ready to execute immediately, with messaging, positioning, and migration strategies included.
System of Intelligent Agents
Valayer's power comes from an ecosystem of specialized AI agents, each designed to tackle a specific dimension of pricing strategy with expert-level analysis.
Benchmarking Agent
Autonomously crawls competitor websites, extracts features and pricing structures, and builds comprehensive competitive intelligence maps. It uses Pricing SaaS API to compare and learn patterns from a database of hundreds of pricing models and pricing pages.
JTBD Mapper
Maps your features to actual customer jobs-to-be-done, identifying critical value gaps and monetization opportunities invisible to traditional analysis.
Prototype Generator
Creates multiple pricing model prototypes: tiered, usage-based, outcome-driven, and hybrid structures which are optimized for your specific market position.
WTP Simulator
Tests willingness-to-pay using both synthetic customer models and real user research, validating price points before you commit.
Uplift Forecast
Models comprehensive financial impact including ARR growth, retention effects, customer acquisition dynamics, and margin implications across pricing scenarios.
Prototype UI
Prototype UI
OCVS: Outcome Coverage Value Score
The analytical engine that quantifies how effectively each feature drives monetizable customer value
The Outcome Coverage Value Score represents Valayer's proprietary methodology for connecting features to revenue potential. Unlike traditional feature prioritization frameworks, OCVS bridges the gap between what you build and what customers will pay for.
01
Jobs-to-Be-Done Mapping
Maps each feature to specific customer outcomes and business objectives using behavioral analysis and market research
02
Multi-Dimensional Scoring
Evaluates importance, satisfaction, competitive differentiation, and monetizability across your entire feature set
03
Gap Identification
Surfaces underpriced features with high customer value and reveals optimal packaging and tiering opportunities
04
Defensible Recommendations
Produces data-backed pricing decisions that withstand internal scrutiny and executive review
Market Landscape: TAM SAM SOM
Valayer targets a massive, underserved market where pricing remains fundamentally broken despite being the highest-leverage growth opportunity in SaaS.
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2
3
1
TAM: $15-20B
Global SaaS pricing and monetization market
2
SAM: $1.5-3B
B2B SaaS companies with $1-30M ARR requiring pricing optimization
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SOM: $3.5-4M ARR
24-month obtainable market through direct sales and partnerships
Our initial focus captures companies in the critical growth phase: past product-market fit but before enterprise sales complexity. This sweet spot represents thousands of companies desperate for a working pricing strategy without enterprise consulting costs. At the same time we are servicing AI native companies that need a pricing strategy for products which are build much faster compared to traditional SaaS products.
Target: Underserved Mid-Market
Valayer serves the most dynamic segment of the SaaS ecosystem: companies caught between dashboard tools and six-figure consulting engagements.
B2B SaaS Teams
Companies with $1M-30M ARR seeking to optimize pricing during rapid growth phases. Too sophisticated for simple tools, too lean for traditional consulting.
AI-Native Companies
Next-generation startups scaling 5x faster than legacy SaaS, requiring monetization strategies that keep pace with product velocity.
Product-Led Growth
PLG companies transitioning from freemium to premium tiers, restructuring pricing as they move upmarket and add enterprise features.
Pricing Consultants
Strategic advisors seeking AI augmentation and leverage to serve more clients with higher quality analysis and faster turnaround.
Valayer vs. Traditional Approaches
The competitive landscape reveals a clear gap in the market and Valayer's unique positioning to fill it.
Traditional Consulting
- 8-12 weeks delivery time
- $100K+ project cost
- One-time deliverable with no ongoing support
- Manual analysis prone to bias
- Limited competitive intelligence
Pricing Tools
- Real-time analytics dashboards
- $10K/year subscription
- Data without strategic direction
- No validation or testing
- Requires internal expertise
Valayer
- 3-5 days to validated decisions
- $299-1,500 per engagement
- Actionable recommendations ready to implement
- AI-powered competitive analysis
- Built-in willingness-to-pay validation
Valayer delivers consulting-grade insights at tool-level pricing, with unprecedented speed that matches modern product velocity.
Pricing Model
Strategic Monetization,
Delivered by Agents Not Agencies.
Delivered by Agents Not Agencies.
Run fast pricing loops, simulate uplift, and unlock new revenue: all without spreadsheets or consultants.
Financial Model: Year 1
Conservative projections based on market penetration rates and conversion metrics from early customer cohorts demonstrate clear path to $1M+ ARR.
$350K
Async Runs
500 runs per year at $299-1,500 average project value
$500K
Simulations
100 simulations
$150K
Embedded Copilot
10 enterprise contracts at $15K per year with API access
$1M+
Total Year 1 ARR
Diversified revenue streams across customer segments
Go-to-Market: Three Pillars
Our GTM strategy leverages network effects, viral mechanics, and strategic partnerships to drive rapid adoption across our target segments.
Penetration Pricing
Aggressive $299-1,500 entry point versus $100K consulting creates irresistible value proposition. Land-and-expand through demonstrated ROI.
Viral Outputs
Every Valayer run generates shareable Pricing Uplift Scores and competitive benchmarks that teams present internally, driving organic awareness and inbound leads.
Consultant Partnerships
Convert pricing agencies and strategic advisors into white-label distribution partners. Scale through their existing client relationships and credibility.
Founder Channels
Direct engagement through accelerators, PLG communities, and AI startup circles where our ideal customers congregate and share tools.
Content Leadership
Weekly pricing teardowns, SaaS benchmarking studies, and thought leadership establishing Valayer as the authority on modern monetization strategy.
Stop Guessing. Capture value today.
Valayer: The monetization brain for SaaS
Revenue strategy that works in days, not months. Join the companies transforming pricing from annual guesswork into continuous competitive advantage.
Cristian Varga
I help SaaS companies optimize their pricing strategy and monetization to accelerate growth and increase revenue.
I build monetization models that fuel product growth and maximize revenue.
10+ Years in SaaS
Experience across product, pricing consulting, and go-to-market strategy
25+ Clients
Helped transform pricing strategies for many SaaS companies
Double Digit Revenue Uplift
Quantifiable results from optimized pricing strategies